Introducing our newest marketing tool – MailChimp Email Campaigns.
It’s no secret that marketing can get expensive, While social media has become a popular way for small businesses to communicate with their audience, brands sometimes just can’t get the organic reach they are looking for through these channels. However, social media isn’t the only answer. Email also provides a professional and direct medium that allows businesses to reach out to their leads and customers.
In fact, a study done by Marketing Sherpa reports that 72% of consumers prefer to receive promotional messages through email.
Why is email marketing preferred by consumers?
- It’s convenient. With access to email right on their smartphone, most consumers find this type of communication very convenient. Not only can consumers stay connected with their favorite brands wherever they are, but they can easily redeem any coupon codes or other special offers right from their phone.
- It’s personal. Today’s consumer is bombarded with marketing messages, and they tend to respond best to those that are personalized and relevant. With email marketing, you can personalize your messages and content based on the subscribers preferences and buying patterns. Email segmentation makes it easy to deliver the most relevant offers and content to the consumer.
- It’s instant. Consumers like the ability to get information about exclusive offers and last minute deals. Email marketing allows your small business to instantly and directly get the word out about these sales and promotions so that your consumers can take advantage of the opportunity to save.
What is MailChimp?
MailChimp is an always-on marketing platform for small businesses. In using this tool we can make innovative, beautiful campaigns that empower those businesses to find more customers.
Not only is MailChimp incredibly user-friendly, but it also integrates beautifully with over 300 email apps and services.
This means that your email campaign will display exactly the same to most, if not all, of the candidates you have tagged in your mailing list, making MailChimp the most professional and affordable tool to use for marketing to date.
What are the costs?
Owing to the fact that we have selected an incredibly user-friendly tool, we have created more options for you, the consumer.
Starting at just R500, Define Digital offers MailChimp Services that include a mailing list signup on your website as well as a custom designed email marketing template set up to your specifications.